Fixed fee · No success fees · Media services only
Why no success fee
A/B Testing Program — from $2,900/mo, first impression in 7 working days.
Because a fee tied to the amount raised creates exactly the wrong incentives, and in many arrangements is not permitted at all.
A success fee rewards volume of capital rather than quality of work. It also blurs the line between a media agency and a party with an interest in the outcome of your offering — a line that should stay bright.
So the fee is $2,900, fixed in the agreement. Whether your round under- or over-subscribes, the invoice does not change.