Agency vs in-house

Google Search for Issuers in Washington — from $4,800/mo, first impression in 13 working days.

In-house makes sense when you are raising repeatedly and can keep the capability busy between rounds.

For a single round it rarely does. Platform verification in a restricted category, creative that survives review, and attribution that actually works are all things you learn once and then do not need for a year.

Google Search for Issuers rents that capability for the length of the round in Washington, from $4,800, and hands you every asset and audience at close-out.

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