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Platform Eligibility Map

Financial advertising is a restricted category almost everywhere. This maps what each platform requires before it will run your campaign.

Meta (Facebook / Instagram)Broad reach, lookalikes, retargeting

Advertiser verification plus financial-category approval. Some formats stay restricted afterwards.

Google Search & DisplayIntent capture and brand defence

Financial services verification. Restrictions vary by country and by the wording of your ads.

YouTubeVideo reach

Runs on the Google approval. Video creative is reviewed on the same standard as the copy.

LinkedInProfessional and industry targeting

Generally accepts the category. Expect scrutiny of forward-looking claims.

XCommunity-led interest

Category has opened and closed repeatedly. Confirm current status before planning around it.

RedditCommunity-led interest

Accepts with review. Subreddit rules matter as much as platform policy.

TikTokShort-form reach

The most restrictive of the majors for this category. Confirm eligibility early.

Native & podcastLong-form storytelling

No platform gatekeeper, but the publisher has its own standards and often its own legal review.

Platform policy in this category changes often and differs by country. We confirm eligibility per platform during intake, before any budget is committed.